Integrating Sustainability and ESG Metrics into the B2B Sales Conversation and Value Proposition
Let's be honest. The B2B sales landscape has shifted. It’s not just about price, performance, and specs anymore. There's a...
Terry Barrera
The Role of Sales Operations in Managing and Optimizing a Tech Stack for Efficiency
Let’s be honest. The modern sales tech stack can feel less like a well-oiled machine and more like a garage...
The Seamless Symphony: How Sales Automation Supercharges Your CRM
Let's be honest. Your CRM is supposed to be the single source of truth for your customer relationships. But too...
The Business Case for Neurodiversity in Startup Culture and Team Building
Let’s be honest. The classic startup playbook is getting a little… tired. Ping-pong tables, open-plan offices, the hunt for the...
Building Community-Owned Platforms: Your Antidote to the Corporate Marketplace
You know the feeling. You list an item on a major platform, and a hefty chunk of your sale vanishes...
Implementing Asynchronous Communication to Improve Remote Team Efficiency
Let’s be honest. The shift to remote work was a bit of a scramble. We took our office habits—the constant...
The Rise of the Creator Economy: Monetization Models for Knowledge Professionals
Let’s be honest. For years, the idea of monetizing your expertise felt like a narrow, gated path. Write a book....
Beyond the Buzz: Building Trust with Ethical Customer Sentiment Analysis
Let's be honest. In today's data-driven world, understanding how customers feel is the ultimate competitive edge. Sentiment analysis—the tech that...
Beyond the Chat Log: How Asynchronous Video is Revolutionizing Technical Support
Let’s be honest. Describing a complex technical problem over email or chat is like trying to explain a strange noise...
Designing Accessible and Inclusive Support Channels for Neurodiverse Customers
Think about the last time you contacted customer support. Maybe you were frustrated, confused, or just needed a quick answer....
