Beyond the Screen: How Spatial Computing and AR Are Redefining Product Demos
You know that feeling. You're watching a product video, maybe even a slick 3D render, and it looks great. But...
Terry Barrera
Managing the Transition from Project-Based to Product-Centric Organizations
Let's be honest. For decades, the project model was the default. You know the drill: a defined scope, a fixed...
Ethical Leadership and Governance in the Age of Artificial Intelligence Integration
Let’s be honest—integrating AI into our businesses and governments feels a bit like handing the car keys to a brilliant,...
Developing a Sales Framework for Web3, DAOs, and Tokenized Communities
Let's be honest. Trying to sell in Web3 with a traditional sales playbook is like showing up to a hackathon...
How to Sell What You Can’t Touch: Mastering the Digital Market for Intangible Services
Let's be honest. Selling a service is tough. Selling high-value expertise—the kind of consulting, coaching, or strategic work that transforms...
Creating a Data-Literate Culture for Non-Technical Teams
Let’s be honest. The phrase “data-driven culture” gets thrown around a lot. For leaders of marketing, sales, HR, or operations...
Navigating the Shift: Practical Strategies for a Post-Consumerist Economy
Let's be honest. The old script—work, buy, upgrade, repeat—is starting to feel a bit… worn out. For many, it’s not...
Beyond the Ticket Queue: How Asynchronous Video is Revolutionizing Technical Support
Let's be honest. Traditional tech support can feel like shouting into a void. You file a ticket, wait for a...
Crafting Customer Education and Onboarding for Low-Code/No-Code Platform Users
Let’s be honest. The promise of low-code and no-code platforms is intoxicating. Build an app, automate a workflow, spin up...
Marketing Inside the Walls: How Closed-Loop Communities and DAOs Are Rewriting the Rules
Let's be honest. Traditional marketing is getting... exhausting. You're shouting into a crowded digital plaza, fighting algorithms for a sliver...