The Role of Sales Enablement in Hybrid and Asynchronous Sales Teams
Let’s be honest—the sales floor doesn’t really exist anymore. Not in the way it used to. Gone are the days...
Terry Barrera
Monetizing Digital Collectibles and NFTs for Brand Engagement: A Real-World Playbook
Let's be honest. The NFT hype train has left the station, and what's left isn't just a speculative frenzy. It's...
The Rise of the Solopreneur Economy: How Digital Leverage is Changing Everything
You know, it wasn't that long ago that starting a business meant a massive upfront investment. Leases, inventory, employees—the whole...
Beyond the Chat Log: How Asynchronous Video Transforms Complex Troubleshooting
Let’s be honest. Troubleshooting a complex technical issue over email or chat is like trying to describe a strange noise...
Ethical Frameworks and Best Practices for Using Customer Data in Personalized Support
Let’s be honest. We’ve all been there. You mention a product to a friend, and suddenly it’s following you around...
Building a Marketing Strategy for the Creator-Led Small Business Economy
Let's be honest. The business landscape has shifted under our feet. It’s not just about selling products or services anymore;...
Beyond the Box: Smart Strategies for Marketing Niche Subscriptions
Let's be honest. The subscription box and membership model space is crowded. From artisanal coffee to curated books for specific...
The Unsung Heroes: How Middle Managers Actually Make ESG Goals Real
Let’s be honest. Corporate ESG goals can sometimes feel like a beautiful, glossy brochure—full of inspiring pledges about net-zero emissions,...
Managing Intergenerational Teams with Gen Z, Millennials, and Gen X in Leadership
Let’s be honest—today’s workplace feels a bit like a family reunion where everyone speaks a slightly different dialect. You’ve got...
Integrating Sustainability and ESG Metrics into the B2B Sales Conversation and Value Proposition
Let's be honest. The B2B sales landscape has shifted. It’s not just about price, performance, and specs anymore. There's a...
