Optimizing B2B Customer Support for Product-Led Growth and Freemium Conversions
Let's be honest. In a product-led growth (PLG) world, your support team isn't just fixing problems anymore. They're on the...
Terry Barrera
Beyond the Ticket: How Customer Support Holds the Key to Zero-Party Data
Think about your last great customer service experience. Maybe an agent solved a tricky problem, or perhaps they just listened...
From Reacting to Predicting: Building a Proactive Support Strategy with Predictive Analytics and IoT Data
Let’s be honest. For years, customer support has been a bit like a fire department. The alarm rings—a ticket comes...
Beyond the Help Desk: Building a Peer-to-Peer Support Community for Your Niche B2B Software
Let's be honest. If you're selling a specialized B2B tool—think procurement software for the maritime industry, or a CAD plugin...
Managing Intergenerational Knowledge Transfer and Reverse Mentoring Programs
Let’s be honest. The modern workplace is a fascinating, sometimes chaotic, blend of generations. You’ve got seasoned pros with decades...
Managing Hybrid Teams Across Multiple Time Zones with Asynchronous-First Workflows
Let's be honest. The old playbook for managing a team is, well, outdated. You know the one: everyone in the...
Implementing Regenerative Business Models for Long-Term Organizational Health
Let’s be honest. The old way of doing business—the "take, make, waste" model—isn't just straining the planet. It’s exhausting our...
The Intersection of Neurodiversity and Inclusive Management: Building a Workplace That Thinks Differently
Let's be honest. For years, the corporate world has operated on a pretty narrow definition of "the ideal employee." You...
The integration of AI-powered conversational analytics into sales coaching and pipeline management
Let’s be honest. For years, sales coaching has felt a bit like guesswork. A manager sits in on a call,...
The integration of AI-powered sales assistants into daily workflows
Let's be honest. The daily grind for a sales professional is, well, a grind. It's a constant juggling act between...