Ethical Frameworks and Best Practices for Using Customer Data in Personalized Support
Let’s be honest. We’ve all been there. You mention a product to a friend, and suddenly it’s following you around...
Terry Barrera
Building a Marketing Strategy for the Creator-Led Small Business Economy
Let's be honest. The business landscape has shifted under our feet. It’s not just about selling products or services anymore;...
Beyond the Box: Smart Strategies for Marketing Niche Subscriptions
Let's be honest. The subscription box and membership model space is crowded. From artisanal coffee to curated books for specific...
The Unsung Heroes: How Middle Managers Actually Make ESG Goals Real
Let’s be honest. Corporate ESG goals can sometimes feel like a beautiful, glossy brochure—full of inspiring pledges about net-zero emissions,...
Managing Intergenerational Teams with Gen Z, Millennials, and Gen X in Leadership
Let’s be honest—today’s workplace feels a bit like a family reunion where everyone speaks a slightly different dialect. You’ve got...
Integrating Sustainability and ESG Metrics into the B2B Sales Conversation and Value Proposition
Let's be honest. The B2B sales landscape has shifted. It’s not just about price, performance, and specs anymore. There's a...
The Role of Sales Operations in Managing and Optimizing a Tech Stack for Efficiency
Let’s be honest. The modern sales tech stack can feel less like a well-oiled machine and more like a garage...
The Seamless Symphony: How Sales Automation Supercharges Your CRM
Let's be honest. Your CRM is supposed to be the single source of truth for your customer relationships. But too...
The Business Case for Neurodiversity in Startup Culture and Team Building
Let’s be honest. The classic startup playbook is getting a little… tired. Ping-pong tables, open-plan offices, the hunt for the...
Building Community-Owned Platforms: Your Antidote to the Corporate Marketplace
You know the feeling. You list an item on a major platform, and a hefty chunk of your sale vanishes...