Digital Marketing Trends and Technologies

Digital marketing landscape is ever-evolving, giving businesses more chances than ever before to connect with customers and increase sales. New trends and technologies provide businesses with ways to expand their customer reach while simultaneously increasing sales.

Influencer marketing has become more mainstream, as marketers collaborate with social media influencers to promote their brands. Video marketing is also on the rise; TikTok and Instagram reels have become popular formats used by marketers to advertise their brands.

Long-form content

Writing insightful copy provides value to your audience and builds trust, increasing time spent on your website and thus improving page rank. Furthermore, insightful writing allows your brand to establish itself as an industry thought leader and voice of authority; such content often takes the form of articles, white papers, guides or ebooks.

Long-form content typically provides more in-depth coverage on a topic than short-form, and its main goal is to assist readers with solving problems or explaining complex concepts while teaching something new. Furthermore, long-form has greater potential to earn backlinks than short-form.

However, marketers must take great care in writing long-form content so it makes sense. Without an organized structure and visual layout that readers can scan easily, readers could quickly become disinterested and leave your work altogether. Therefore, headers must be included and visually organized into scannable sections as soon as possible to help keep readers engaged with the piece. Formatting paragraphs will also keep them engaged with what is written within.

Progressive web pages

Progressive web apps (PWAs) are websites that mimic the experience of native apps without requiring users to download any additional software. PWAs load faster, work offline without incurring data charges, support push notifications and are easier to develop than traditional apps – plus being visible in search engines can boost SEO.

PWAs use service workers to set up programmable content caches that prefetch and discard content as needed – guaranteeing fast and reliable performance even when the user is offline or connected via low-quality network conditions.

As we enter 2023, digital marketers need to prepare themselves for the trends that are shaping their audience’s behaviors and expectations. From leaning on influencers to investing in sustainability initiatives, brands must adapt their strategies according to this shifting environment if they wish to remain successful and secure valuable leads and revenue.

Video marketing

Video marketing is an enormous industry that currently accounts for $135 billion worldwide. Video is an effective tool for brands that want to distinguish themselves and tell their stories in an engaging manner, including livestreaming and animation videos. A key factor when creating the most effective videos for their businesses is understanding both your target audience and platform you are using to ensure a successful experience for all involved.

Calls-to-action are key, whether it’s via a URL, social icons or phone number. Furthermore, it is also crucial that the video be distributed properly depending on its subject matter; paid distribution might be the most suitable route, while owned channels could also work well as promotion channels.

Creative video marketing can be an excellent way to promote and build trust with customers. By injecting your brand’s personality into its videos, it will connect with audiences and inspire them to move further along their customer journey.

Metaverse

Though many might dismiss the metaverse as another overhyped technology that will eventually pass its peak, private capital has invested significantly into companies offering virtual avatar systems and, according to McKinsey estimates, is expected to generate $5 trillion worth of value by 2030.

Key to the success of the metaverse lies in enabling users to connect seamlessly to real-world assets and services from within its digital realm. For instance, restaurants could create a Metaverse presence that allows customers to order food through virtual currency or loyalty points and make payment.

Metaverse theory has long been discussed (it even inspired Stephenson’s dystopian sci-fi novel Snow Crash). Now thanks to advances in VR and extended reality technologies, its reality is fast becoming reality. Companies like Roblox, Unity and Nvidia are creating platforms which support 3D virtual worlds and enable seamless interoperability between systems – making creating and exploring complex virtual realities simpler than ever before.